Future of Work and Digital Management Journal 2 Serial Number 6 2024 12 10 Identification and Ranking of Factors Affecting Business Legitimacy with Emphasis on Individual Decision-Making Identification and Ranking of Factors Affecting Business Legitimacy with Emphasis on Individual Decision-Making 78 90 EN Journal Article 2024 09 01 <table> <tbody> <tr> <td> <p>This study was conducted with the aim of identifying and ranking the factors affecting business legitimacy with an emphasis on individual decision-making. In terms of purpose, this research is applied, and in terms of implementation, it is qualitative. The statistical population of this study included managers of industrial companies in Kermanshah in 2024. From this population, using the sampling method until reaching theoretical saturation, 14 individuals were selected as the sample. The required information was collected through two methods: library research and fieldwork (interviews). The results of the study showed that the factors affecting business legitimacy with an emphasis on individual decision-making included the following: judgmental perspective, risk of social sanctions, social awareness, economic shareholding, and distrust. Furthermore, based on the results obtained from the ranking test and Kendall’s correlation coefficient, the prioritization of these indicators in order of importance included distrust, economic shareholding, risk of social sanctions, social awareness, and judgmental perspective. Factors related to the process of individual decision-making, social awareness, and the personal characteristics of decision-makers play an important role in the ineffective decisions of managers. Overall, to enhance business legitimacy, attention to these factors and the related components in individual decision-making is essential.</p> </td> </tr> </tbody> </table> https://www.journalfwdmj.com/index.php/fwdmj/article/download/101/101