Future of Work and Digital Management Journal 3 Serial Number 9 2025 07 01 Qualitative Content Analysis for Extracting a Business Model of Electronic Banking Based on Mutual Collaboration with Financial Startups Qualitative Content Analysis for Extracting a Business Model of Electronic Banking Based on Mutual Collaboration with Financial Startups 1 21 10.61838/fwdmj.105 EN Journal Article 2024 11 18 <table> <tbody> <tr> <td> <p>The purpose of this research is to present a business model for electronic banking through collaboration with financial startups. The research method is content analysis of previous studies using a thematic analysis approach, along with the analysis of texts obtained from interviews with experts in the banking and startup sectors through a grounded theory method. The research sample was selected purposefully, and 11 individuals were considered based on the criterion of theoretical saturation. Based on the results of content analysis of empirical foundations and the paradigm of open, axial, and selective coding, the key components and relationships among them are articulated in the form of four main propositions. The first proposition refers to causal factors influencing the pattern of the business model, which include organizational culture, information security, technological equipment, technology adoption, competition, systemic coordination, and other factors related to management and leadership. The second proposition addresses the conditions and contextual factors affecting the implementation of strategies, including laws and regulations, specialized human resources, technological infrastructure, and market conditions. These factors provide the foundation for strategies such as employee training and empowerment, data analysis and customer orientation, and the development of a culture of collaboration. The third proposition highlights the internal processes of banks and startups, government policies, and regulatory institutions as general contexts for interactions and actions. Finally, the fourth proposition examines the outcomes of mutual collaboration between electronic banking and financial startups, which include access to new technologies, effective management, increased productivity, development of financial technologies, and improvement of customer experience. These outcomes lead to the creation of a collaborative ecosystem and new market opportunities, ultimately contributing to cost reduction and the development of a shared understanding of goals and needs.</p> </td> </tr> </tbody> </table> https://www.journalfwdmj.com/index.php/fwdmj/article/download/105/138