Future of Work and Digital Management Journal 4 Serial Number 12 2026 03 01 Developing an Inbound Marketing Model for Knowledge-Based Companies Providing Web-Based Services Developing an Inbound Marketing Model for Knowledge-Based Companies Providing Web-Based Services 1 17 EN Journal Article 2025 08 11 <table> <tbody> <tr> <td> <p>Inbound marketing in knowledge-based companies providing web-based services can be considered a contextual requirement and a prerequisite for conducting marketing activities and achieving marketing goals. Although this has been practically applied by professionals in the field of web-based services, it is appropriate that it be utilized and implemented in a scientific and well-studied manner. The research is qualitative in nature, and the research method is grounded theory. The data collection tool was interviews. The statistical population of the study included university professors and marketing experts active in the field of knowledge-based companies. Theoretical sampling was used until theoretical saturation was reached, and finally, 16 individuals were interviewed. Data analysis was conducted through coding in three stages. As a result of the data coding process, 62 concepts and 21 categories were identified. The research model was presented based on the dimensions of the grounded theory approach, including causal conditions (customer trust, business competition, application of modern technologies, and commercial information networks), central phenomenon (optimization and SEO, content creation, content marketing, customer interaction, and adoption of online services), contextual conditions (legal limitations and business environment), intervening conditions (market and customer sustainability and market digital orientation), strategies (customer acquisition, content knowledge management, business specialization, and inbound intelligence), and consequences (customer loyalty, business effectiveness, branding, and customer understanding). The inbound marketing model in knowledge-based companies providing web-based services indicates that a variety of organizational, market, customer, technological, and social factors are involved in relation to inbound marketing in knowledge-based companies providing web-based services.</p> </td> </tr> </tbody> </table> https://www.journalfwdmj.com/index.php/fwdmj/article/download/169/271