Future of Work and Digital Management Journal 3 Serial Number 9 2025 09 01 Design and Validation of a Productivity Evaluation Model in Media Design and Validation of a Productivity Evaluation Model in Media 1 11 10.61838/fwdmj.66 EN Journal Article 2025 06 22 <table> <tbody> <tr> <td> <p>This study aims to design and validate a productivity evaluation model in sports media in Iraq. The research is classified as a quantitative-descriptive study with a structural equation modeling (SEM) approach. The statistical population included all Iraqi faculty members, experts, and sports journalists. Based on the Morgan Table, the sample size was determined to be 384 participants, who were selected through simple random sampling. The research instrument was a researcher-made questionnaire developed based on the relevant literature and theoretical frameworks, whose validity was confirmed through face validity. Reliability was also calculated using Cronbach’s alpha, which yielded a coefficient of 0.89. The primary method of data analysis was factor analysis modeling, performed using AMOS software. The findings indicated that the productivity evaluation model in Iraqi sports media demonstrated good model fit (P &gt; 0.05). Therefore, it can be concluded that sports media in Iraq can benefit from the results of this study to enhance their productivity.</p> </td> </tr> </tbody> </table> https://www.journalfwdmj.com/index.php/fwdmj/article/download/66/66