Future of Work and Digital Management Journal 3 Serial Number 9 2025 08 01 The Impact of Artificial Intelligence Development on the Iranian Sports Industry The Impact of Artificial Intelligence Development on the Iranian Sports Industry 1 9 10.61838/fwdmj.73 EN Journal Article 2025 04 21 <table> <tbody> <tr> <td> <p>This study is aimed to The Impact of Artificial Intelligence Development on the Iranian Sports Industry. Applying qualitative, inductive research through technological determinism theory, the study employs a literature review and semi-structured interviews with 10 sport professionals. Inductive coding and line-by-line examination of interview transcripts was employed as a method of data analysis that led to the determination of AI's various effects on the sports industry. AI is leading significant innovation across the sports industry. Top innovations are enhanced performance analysis, greater fan personalization, virtual and augmented reality experiences, and innovative smart, wearable sports equipment. These innovations promise greater sport performance, greater fan experience, and greater operational efficiency across the sport industry. AI holds a lot of promise to transform the sports industry, as evident through athletic performance optimization, fan experience, and overall sector efficiency. However, a more detailed analysis of challenges and prospects for the application of AI in sports is required.</p> </td> </tr> </tbody> </table> https://www.journalfwdmj.com/index.php/fwdmj/article/download/73/64