The Relationship Between the Extent of Using Product and Service Images in Virtual Networks and the Dominant Atmosphere of Political Interactions with the Increase of Iran–Gulf Cooperation Council (GCC) Trade Exchanges
Keywords:
Iran’s trade exchanges, virtual networks, product images, dominant atmosphere of political interactions, Gulf Cooperation Council (GCC) countriesAbstract
The purpose of this study is to examine the relationship between the extent of using images of products and services in virtual networks and the dominant atmosphere of political interactions with the increase in trade exchanges between Iran and the Gulf Cooperation Council (GCC) countries. Survey research is the method employed in the present study. The statistical population consisted of 541 merchants and virtual-space journalists in Tehran, from which 28 individuals were selected as the sample based on Cochran’s formula. To develop the research literature, concepts, and theoretical studies, a library method using note-taking techniques and a questionnaire was applied. SPSS software was used to analyze the data. The calculated Cronbach’s alpha for twelve Likert-scale items demonstrates acceptable reliability; the computed reliability was 0.904, indicating a satisfactory level of internal consistency. The results showed that the test of the two variables—extent of image usage and various visual components—with a value of 18.903 and a significance level of 0.000, is confirmed with 99% confidence and a 1% error level; therefore, the use of various images in virtual networks plays a role in increasing trade exchanges between Iran and the GCC countries. The test of the two variables—dominant atmosphere of political interactions between Iran and the GCC countries for increasing trade exchanges—with a value of 1.489 is also confirmed; thus, the dominant atmosphere of political interactions between Iran and the GCC countries, with a correlation coefficient of 0.889 indicating a desirable correlation, has an effect on increasing trade exchanges.
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