The Impact of Organizational Communication on Employee Creativity Considering the Mediating Role of Symmetrical Internal Communication
Keywords:
Organizational communication, employee creativity, symmetrical internal communicationAbstract
The present study was conducted with the aim of examining the impact of organizational communication on employee creativity, considering the mediating role of symmetrical internal communication. In terms of purpose, this research is applied, and in terms of nature and methodology, it is descriptive–correlational. The statistical population of the study included all employees of public organizations in the city of Tehran in 2025, the size of which was considered unlimited. To determine the sample size, given the size of the population and using Cochran’s formula, 384 individuals were selected as the statistical sample. The sampling method employed in this study was proportionate stratified random sampling. Data collection in this research was conducted using a survey method, and the primary instrument for data collection was a standardized questionnaire. To assess the validity of the research instrument, face validity, content validity, and construct validity were examined. To evaluate the reliability of the questionnaires, Cronbach’s alpha coefficient and composite reliability were used. In this study, data were analyzed at two levels: descriptive statistics and inferential statistics. Data analysis was performed using SPSS and SmartPLS software. The results indicated that organizational communication has a positive and significant effect on employee creativity. In addition, symmetrical internal communication mediates this relationship.
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