Designing an Appropriate Model of Impression Management in Iranian Governmental Organizations
Keywords:
Impression Management, Governmental Organizations, Model DesignAbstract
The main objective of this study is to design an appropriate model of impression management in Iranian governmental organizations. This is an applied research that employed a mixed-method approach for data analysis. In the first step, the criteria and sub-criteria of impression management were identified through content analysis of documents, including 40 domestic articles and 42 international articles. The sample size was determined based on data saturation. Subsequently, the main components and strategies were filtered using the qualitative Delphi method. The statistical population in this stage consisted of 11 well-known academic and organizational experts with relevant scientific backgrounds related to each of the key concepts obtained from the theoretical framework, including impression management, ingratiation, self-interest, utilitarianism, opportunistic behavior, influence, and glass ceiling. The snowball sampling technique was employed to select experts. In the second step, the structural model of impression management in Iranian governmental organizations was designed using PLS software. The statistical population in this stage comprised the employees of the Imam Khomeini Relief Committee in Gilan Province. Based on Cochran’s formula, a sample size of 246 employees was considered. Finally, in the third step, the prioritization of the components of impression management in Iranian governmental organizations was performed using path coefficient analysis. To ensure trustworthiness, the Guba and Lincoln strategies were applied. For convergent validity, the significance of the factor loading (FL) was used. Composite reliability was also employed as a measure of internal consistency of the model, calculated based on the coherence of items measuring each construct. This type of reliability is closely related to convergent validity, as it relies on the same parameters, and is referred to as composite reliability (CR) in Partial Least Squares Structural Equation Modeling (PLS-SEM). Additionally, Cronbach’s alpha was calculated for the identified dimensions, with results indicating values above 0.80 for all dimensions. Based on the conducted analysis, impression management in Iranian governmental organizations consists of six components: utilitarianism (six sub-criteria), opportunistic behavior (four sub-criteria), glass ceiling (five sub-criteria), influence (six sub-criteria), ingratiation (nine sub-criteria), and mental imaging (five sub-criteria).
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Copyright (c) 2025 Omid Fatehi Jifroudi, Reza Verij Kazemi, Azam Haji Aghajani, Javad Gilanipour (Author)
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